Error message

  • Warning: include(/var/www/ failed to open stream: No such file or directory in include() (line 361 of /var/www/
  • Warning: include(/var/www/ failed to open stream: No such file or directory in include() (line 361 of /var/www/
  • Warning: include(): Failed opening '/var/www/' for inclusion (include_path='.:/usr/share/php') in include() (line 361 of /var/www/

IMALab @ Interpack 2014: Important speeches from high level international speakers

Discover our talks

May 2014

IMALab @ Interpack 2014



During the Interpack fair IMALab offered some important speeches from high level international speakers who'll talk about innovation, pharma sector and sustainability.

You can visit us at Pavillion 17 or, if you are a member, follow our live streaming events: it is an opportunity dedicated to registered users only and you can partecipate with questions and comments for the speakers via our new interactive platform.




When a live streaming event starts you can see at the top of the website near the logo a black botton "LIVE STREAMING".

By clicking this botton if you are already a IMALab member, you can login and follow in few seconds the event, unless before you have to register.


Below all quick links to our streaming contents. IMPORTANT: These links will be available only at the time indicated.


Friday, 9 May 2014, 11:30 AM CEST

Prof. Alberto Martinelli

Professor Emeritus and former Dean of the School of Social and Political Sciences at the University of Milan - ITALY

CSR, an investment for the future | A multistakeholder approach to corporate strategy

What is corporate social responsibility (the UN Global compact, the EU White paper,the most advanced experiences). Main reasons for taking CSR seriously and considering it not a cost but an investment. CSR in corporate strategy and organizational structure. CSR and the supply chain. Social and environmental reporting for sustainable bussiness in a globalized economy, the triple bottom line. Good practices in CSR.


Friday, 9 May 2014, 2:30 PM CEST

Prof. Andrea Segrè

Director of the Department of Agricultural and Food Science, University of Bologna

Valuing food | New trends for production and consumer consumption

The theme of his speech will cover the influence of new philosophies of food production and their relative impact on packaging technologies.


Friday, 9 May 2014, 3:20 PM CEST

Dr Claudio Celada

Director of Conservation at Lipu-BirdLife Italy

Individual behaviour, business, and policy | Leading the way towards environmental sustainability

Bad news is that we are in the middle of an environmental crisis, one that is proceeding at an unprecedented rate.  Deforestation of tropical and boreal forest is rampant, one in eight of all bird species is at risk of extinction worldwide, and many fish stocks are collapsing.  Humanity is already using 50% more natural resources than the Earth can replenish, according to WWF. Therefore, changing our day-by-day lifestyle, modifying the way we do business and improving policies towards environmental sustainability is the only possible way forward. Inaction will only lead to a worsen situation.

The good news is that many positive initiatives are taking place in a whole suite of  sectors, ranging from private business to public policies, and positively affecting the health of our planet from the local to the global scale.  And many more truly green initiatives could spring alive if we show that greening our life can be gratifying, and greening business can lead to competitiveness, and innovation. We badly need success stories and green leaders to show the way towards environmental sustainability and the preservation of our natural capital.  This is important no matter the scale and the complexity of the environmental issues we are facing.


Monday, 12 May 2014, 11:30 AM CEST

Dr Alberta Soranzo

Head of User Experience and Strategy at the UCLA Center for Health Policy Research till march 2014, now at Friday, London.

Big data: the real meaning | The experience of a research center in California

In recent years there has been a flurry of talks about big data, to the point that the real meaning of the term seems to have been lost along the way. How big is big, and how does the size of the datasets we’re currently collecting mean in terms of organisation, analysis and profitability?

When it comes to personal data, health data especially, things become infinitely more complex because of confidentiality and regulatory constraints. Are there any workarounds and what insights can be gathered by working with data that is so very personal in nature?

Through examples drawn from the experience of a research center in California, we’ll explore scenarios of utilisation and ways of leveraging the power of data in the health/pharma sector. 


Monday, 12 May 2014, 2:30 PM CEST

Prof. Nicola Pugno

Professor at the University of Trento and at the Queen Mary University of London

Super Materials | Bio-inspired nanomaterials for the future

Research into the (new) materials that we will use in the future also depends on certain properties found in nature: the graphene and its many faces, the study of the adhesive capacity of the legs of geckos and repellence of the leaves of lotus for industrial applications (aeronautics).


Monday, 12 May 2014, 3:20 PM CEST

Prof. Monica Bordegoni

Professor at the Department of Mechanical Engineering at  Politecnico di Milano

Experiencing Products | Emotions through virtual multisensory prototypes

In an era of globalization and strong competitiveness, companies must deal with how to improve their products from a functional point of view, but especially from an experiential and emotional perspective.

It is strategic that the experience with products is effective and satisfactory for the users. The elicited emotions also play a key role in the product experience. We are often emotionally engaged when we see a product for the first time, which strikes our senses and provokes positive feelings. So, eliciting positive emotions in users contributes in making successful products: if they like them, it is likely that they buy them.

It is therefore strategic to design products that cause positive experiences and elicit positive emotions, already from a first sight. The question is how to make sure that a product elicits positive emotions since the initial design phases, when the product is not really there. Modern technology allows the simulation of products and of the experience with products, where the products are not real, but are virtual multisensory prototypes.


Tuesday, 13 May 2014, 11:30 AM CEST

Prof. Roberto Verganti

Professor of Leadership and Innovation at Politecnico di Milano

Innovation of Meaning | Creating value by radically changing what products mean to users

How to create innovations that people love? Research in different domains has shown that we don’t buy products, ideas, technologies, or features alone. We buy meanings. The more meaningful something is, the more we are attracted to it. Innovation has typically been seen as a matter of “problem solving”. Firms compete to provide better solutions to problems. From this perspective meanings are considered something to understand, not something to innovate. But meanings cannot merely be understood. Meanings can also change and be innovated.

Drawing upon more than ten years of research and consulting projects conducted with major global corporations, Roberto Verganti will show how companies that succeed in the long run are often those who innovate the meaning of things. The presentation will position innovation of meaning in the overall framework of innovation strategies, discuss its scope of application compared to other approaches and show how innovation of meaning can enable firms to capture the value of technological innovation and open innovation.


Tuesday, 13 May 2014, 2:30 PM CEST

Dr Salvatore Mascia

Founder & President at CONTINUUS Pharmaceuticals. Strategic Project Manager at Novartis-MIT Center for Continuous Manufacturing in Boston - ITALY

Integrated Continuous Manufacturing of Pharmaceuticals | From synthesis to pills without pause

The theme of Continuous Manufacturing is a very important issue and it interests pharmaceutical companies: the challenge on the efficiency and optimization of the production will be increasingly important for competitiveness.


Tuesday, 13 May 2014, 3:20 PM CEST

Dr Stefan Crets

Executive Director of CSR Europe

Driving the sustainability agenda: smart policy and the capability for social innovation

Recently the European Commission proposed a directive on enhanced transparency and reporting on sustainability of companies. However, reporting is only a means to an end and the real challenge for business is to take the business opportunity from dealing with sustainability issues at local, regional and international level. Therefore it is important to be able to manage the business and sustainability agenda as one, to integrate sustainability in business management. Recent research from CSR Europe shows that there is room for improvement and if we want to enhance the unique competitiveness of business in Europe, more collaboration for social innovation might be one of the key drivers.