Individual behaviour, business, and policy - Leading the way towards environmental sustainability


Dr Claudio Celada - Director of Conservation at Lipu-BirdLife Italy

May 2014

Bad news is that we are in the middle of an environmental crisis, one that is proceeding at an unprecedented rate.  Deforestation of tropical and boreal forest is rampant, one in eight of all bird species is at risk of extinction worldwide, and many fish stocks are collapsing.  Humanity is already using 50% more natural resources than the Earth can replenish, according to WWF. Therefore, changing our day-by-day lifestyle, modifying the way we do business and improving policies towards environmental sustainability is the only possible way forward. Inaction will only lead to a worsen situation.

The good news is that many positive initiatives are taking place in a whole suite of  sectors, ranging from private business to public policies, and positively affecting the health of our planet from the local to the global scale.  And many more truly green initiatives could spring alive if we show that greening our life can be gratifying, and greening business can lead to competitiveness, and innovation. We badly need success stories and green leaders to show the way towards environmental sustainability and the preservation of our natural capital.  This is important no matter the scale and the complexity of the environmental issues we are facing.


Claudio Celada is the Director of Conservation at Lipu, the Birdlife partner in Italy, and has been a member of the European Committee of BirdLife International. He is responsible for conservation projects of EU and national relevance.

He graduated in Natural Sciences at the University of Milan and he holds a PhD in Environmental Biology and Ecology, that he earned at the University of Alberta, Canada.

He lived in the Netherlands where he did research on the effects of habitat fragmentation on the distribution of bird and mammal species, in the Department of Landscape Ecology of the Institute for Forestry and Nature Management of the Dutch Agricultural Ministry.

He has published many papers on international scientific journals. The last one for Biological Conservation, in 2013, is about how Species appeal predicts conservation status.